A Step-by-Step Guide: How to Set Up Shopify Markets for International Sales

Expanding your e-commerce business to international markets can be a game-changing move, opening up new avenues for growth and revenue. Shopify Markets is here to simplify the process, allowing you to reach customers worldwide from a single online store. In this step-by-step guide, we'll walk you through the process of setting up Shopify Markets for successful international sales.

Step 1: Update Your Shopify Account

Before you can start selling internationally using Shopify Markets, ensure that your Shopify account is up to date. This includes verifying your store's information and ensuring that your payment settings are configured correctly.

Step 2: Enable Multiple Currencies

To make international customers feel at home on your site, it's essential to offer them the option to shop in their local currency. Shopify Markets allows you to enable multiple currencies, which is a significant step in enhancing the user experience. This can be done through your Shopify Payments settings.

Step 3: Language Localization

To cater to customers from different parts of the world, consider localizing your store's language. This can include translating your product descriptions, website content, and even checkout pages. Shopify Apps like Langify and Translation Lab can assist you in this process.

Step 4: Set Up Shipping Zones

One of the essential aspects of selling internationally is configuring your shipping zones. You can set different shipping rates based on geographic regions. Shopify Markets makes this process more accessible, allowing you to add and customize zones for various countries and territories.

Step 5: Tax Compliance

Different countries have different tax regulations. Ensure you are tax-compliant by setting up tax rates that apply to your international customers. Shopify Markets helps you streamline this process by offering tax rate adjustments specific to various regions.

Step 6: Local Payment Methods

In some countries, customers prefer specific payment methods. To accommodate these preferences, consider integrating local payment options alongside the standard ones. This ensures that your international customers can shop with ease.

Step 7: Shipping Options

International shipping can be complex, but with Shopify Markets, you can streamline the process. Offer a variety of shipping options to cater to different customer preferences, such as express, standard, and economy shipping.

Step 8: Product Listing Customization

Tailor your product listings to meet the specific needs of your international customers. You can create unique product listings for different markets or simply adjust your existing listings to accommodate different sizes, measurements, or specifications preferred by your international audience.

Step 9: Launch and Test

Before going live, it's crucial to thoroughly test your international store. Ensure that all the features, such as multiple currencies, languages, and shipping options, are functioning correctly. This testing phase is vital to providing a smooth experience for your global customers.

Step 10: Monitor and Optimize

Once your international store is live, continually monitor its performance. Keep an eye on sales, customer feedback, and any technical issues that may arise. Use this data to make informed decisions and optimizations to ensure a successful international sales strategy.


Expanding your e-commerce business to international markets is a significant step, and with Shopify Markets, the process becomes more manageable. By following these ten steps, you can set up Shopify Markets for international sales, providing a seamless shopping experience for customers from all around the world. With the right approach and attention to detail, your online store can thrive on the global stage.

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